Wisconsin Historical Society

The Wisconsin Historical Society will create a professional development project to cultivate a staff culture centered around visitors and to strengthen the ability of staff to embed evaluation in program planning and execution.  Project activities include hiring a museum evaluation expert to train and coach public programming staff on visitor-centered design and implementation, within a framework of culture change and skill development. This consultant will also work with the IT team to create a data repository and reporting system that supports evaluation data informing future decision-making and programming. As a result of this project, a permanent evaluation-related position will be created, as well as a resource library of evaluation training materials and tools, and an evaluation plan to be implemented across programs and services. In the long term, staff will have the skills to conduct effective evaluation and continuously improve visitor-centered programming.