Cleveland Museum of Art

The Cleveland Museum of Art will conduct a museum-wide evaluation project to promote data literacy and empower museum staff at all levels to confidently integrate data-informed decision-making into their work. The internal evaluation team will develop new methodologies for sharing and integrating visitor studies. The museum's Strategic Plan and its Diversity, Equity and Inclusion Plan both call for audience data to be at the core of all decision-making. In line with those goals, this project will help educate staff to use analytical thinking and will empower them to use data to inform planning and practice.