New-York Historical Society

The New York Historical Society will conduct a comprehensive, institution-wide social media professional development program. The program will increase the knowledge base and skill set of all museum staff in using social media platforms in accordance with best practices and the organization's social media guidelines. Museum staff will integrate social media into existing digital content creation efforts and develop an internal system for content generation by department. With the new social media skills incorporated in all operations, the museum will increase its local impact; serve greater numbers of students, teachers, and on-site visitors; and significantly expand its national reach.