Denver Museum of Nature and Science

The Denver Museum of Nature & Science will implement a professional development plan for its cross-departmental data team to leverage insights from existing data sets and identify new data sources to support its mission, increase relevance, and better serve its community. The data team will engage in a comprehensive series of activities including regular opportunities for collaboration; formal training on business analytics tools and data warehouse concepts; insights gathered from working closely with a consulting data scientist; and exposure to current technology tools and trends through participation in conferences, trade shows, and research. In addition to enhancing the knowledge and skills of the data team, project goals will include developing a data strategy; identifying new digital technologies such as business analytics and machine learning that will enhance the quality, quantity, and types of data the museum is able to capture about guest behavior; and ultimately using data to make better informed business decisions and develop personalized approaches for engaging the community.