Concord Museum

The Concord Museum will develop a visitor experience plan to guide the comprehensive reinterpretation of the museum's permanent collections in order to educate its visitors on the history of Concord, MA. Through researching the best practices and interpretive methodologies to enhance visitor engagement, the project will reach out primarily to its three target audiences - repeat adult visitors, families, and K-12 students and teachers. To meet the project's objectives, the museum will incorporate a formative planning process, including research and exploration, development of interpretive approaches, evaluation of input from target audiences, and conceptual design. The museum will ultimately serve target audiences through high-quality inclusive, accessible, and user-focused interpretation. Success of the project will be measured through pre-project evaluation and regular input from stakeholders who participate in the planning process.