Museum of Fine Arts, Houston

The Museum of Fine Arts, Houston (MFAH) will create "From Cradle to Hub: Advancing Visitor Engagement at the MFAH," a framework of experimental programs and interpretive materials based on audience feedback. The MFAH has embarked on a dynamic campus redevelopment project that will create new spaces for the public to engage with the museum’s extensive collection of world-class art. In preparation for increased programming opportunities afforded by the expanded campus, the museum will work with visitors, non-visitors, cultural partners, and community leaders to design, develop, implement, and evaluate experimental programming and new interpretive strategies. This project represents a vital step in reimagining audience engagement as the MFAH increases its role within Houston's rapidly expanding and ethnically diverse metropolitan area of over six million people.